The return on assets ratio (ROA) is a quality metric. ROA measures how efficiently a company utilises its total assets to produce profit. A higher ROA is preferential as it indicates a companies ability to create earnings or profit effectively.

ROA is expressed as a percentage. The fundamental investor looks for stocks with an ROA that is stable and increasing over the last number of years.
### ROA vs ROE vs ROIC

These three quality metrics can confuse investors. They allow for a quick comparison between companies, but how can these metrics be differentiated?
ROE measures the efficiency of a company to produce profits relative to its **shareholders** **equity**. The shareholders equity is total assets minus total liabilities, which can be found on the firms balance sheet. It is the remaining funds if the company were to liquidate, and represents the proportion of the business which wasn’t financed with debt.
ROA measures the efficiency of a company to produce profits relative to its **assets**. A companies total assets is calculated by adding its shareholders equity to the total liabilities or debt. ROA provides a more accurate representation of the company’s performance than ROE, given the inclusion of debt in its calculation. A high ROE but low ROA suggests a highly indebted company.
ROIC measures the efficiency of a company to produce profits relative to its **total capital**. ROIC uses NOPAT rather than net income in the numerator of the equation. NOPAT is the operating income after taxes. It indicates what the core business earns after tax and doesn’t include debt, cash, interest expense or other non-operating expenses. Invested capital, the denominator of the equation, is the total sum of money raised through equity and debt. ROIC reflects the return on all the invested capital, and therefore is the most accurate reflection of the performance of the company’s operations.

- We can compare a company’s ROA to its industry to gauge how efficient the company is relative to the industry for a fair comparison.
- Important to compare a stock on the basis of its ROA only among its peers because ROA varies dramatically between industries.

- We can compare a company’s ROA to its historical ROA to gauge if it is more efficient than its history.